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[sinthiya007]

Are you working on your annual marketing plan? Imagine that I am too! Let's admit it, it's always a special time. The time to take stock, to question and above all... to be brimming with inspiration and ideas . For this, I think we're all in the same boat: we take stock of the past year, we read up on new trends, we drink coffee, we chat, we brainstorm, we lock ourselves in our caves a little too. The ultimate goal: to come out of these few days with a well-oiled marketing strategy! Since I've been thinking about you a lot lately, I thought I could share with you the fruit of my thoughts , whether it's general tips for developing your marketing plan, but also underlying e-commerce trends in 2024.

What do you think? Are you tempted? Check out what I have planned on the menu:

Two tips for preparing

Customer Lifecycle: Spot the Holes in the Racket
Highlights as the backbone of your marketing plan
Your brand is your wealth

Communicate your values
Do your interactions and on page seo service content provoke emotion?
Customer experience in every detail

Optimize your marketing campaigns and emails for mobile
Personalize your email marketing
Online loyalty in sight
Work on omnichannel
Think optimization and profitability



Choose to save time with automation
Make your acquisition costs profitable with sponsorship
Little bonus FAQ if you don't know where to start

What steps should I take to build a marketing plan for my e-commerce?
How can I optimize the customer journey to maximize my sales?
Two tips for preparing
I assure you that I will not go into the details of developing a marketing plan (I have a short FAQ at the end of the article in case you feel the need). What I would rather do here is highlight two preliminary actions that seem fundamental to me to "prepare the ground", as they say. One will serve as a framework for your reflections and the other as a completely factual roadmap.

Customer Lifecycle: Spot the Holes in the Racket
If you regularly follow this blog, you know that the customer lifecycle is, for us, an inseparable element of any e-commerce strategy . If you want to delve deeper into the subject, I can only advise you to browse the white paper that we have dedicated to it .

For the purposes of our marketing plan, what I encourage you to do today is to list, based on the five stages of the funnel below, the different actions that you are already taking. This will allow you to identify your strengths, but also and above all the holes in the racket.
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