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The world has stopped. We only buy essentials. In normal circumstances, we are relatively good at predicting what needs to be done and how much stock we need. In times of crisis, logic is not our best friend. Don't you believe it? 2 words: toilet paper. People, don't exaggerate! Maybe at least consider using a calculator . But if you already have large supplies of toilet paper at home, just check what kind of wealth you are sitting on.

Joking aside. We find ourselves in a very serious situation that requires us to think carefully about our next steps. We need to think about how the current situation affects our company and, above all, what will happen after the coronavirus stops? What will the rules be in the new world? I cannot say how long the situation will last and what we can expect at the end. No one can predict that. But we can make good use of this time and prepare for the period that follows in the coming months.

Let's look at some concrete ideas on how you can utilize the workforce in your company that is currently understaffed but has a lot of knowledge. Most activity budgets are currently locked in. However, if you are among the lucky ones who have a marketing budget today, you will also find some ideas for investing it below.

1. Update the website – content-wise and technically
I'm sure you have a ton of suggestions on your list of improvements that have been waiting to be implemented for a long time. We tend to push them aside because we think they will take a lot of time. But that's not always the case. Even small tweaks in strategic places can drastically improve your performance. Here are some simple fixes:

Expanding service/product descriptions.
New and attractive product images.
Supplementing frequently asked questions from users, because they keep asking you the same thing, but exactly what you don't have written down.
Editing meta data for all important landing pages.
Check your website loading time and optimize your images.
Check if you have any subpages on your website with errors (404) or if you are missing any redirects (301 redirect).
2. Obtain data and analyze it
If you haven't started setting up advanced analytics yet, now is the time. User activity data is becoming more important every day, especially when we are faced with a reduced activity budget. Now is not the time to not think about the number of visitors to your site, but to look closely at what they are doing. You don't want masses, you want only those users who are relevant. If you don't have this information, get it as soon as possible. In the coming period, it will be crucial to plan activities that will be specifically targeted and will bring a good return on investment.

3. Dynamic advertising with product feeds
Dynamic advertising is one of those things that requires some preparation and work, but in the end it brings such great added value and frees up resources that the investment is repaid. Don't think that our market is too small for such activities. Not at all! If anything, it is worth fresh mobile database arranging this for a small market. With a small audience, you cannot afford to create banners for each product in the store separately. Instead, prepare a list of products (product feed) and set up dynamic ads with the help of an advertising platform. Every platform that offers dynamic ads also has fairly simple instructions on how to set them up.

4. Redesign your mailing and set up automated messaging
How long have you been using your current email design? If the answer is several years, you might want to consider refreshing the design. What about the content? Depending on the situation, you may also want to consider what types of content you can use to reach your users even more.

Make sure to automate as much of your messaging as possible. Do you know what the biggest problem with setting up automated messaging is? Content. A company is usually quick to set up the necessary tools and set up rules for automated messages, but in most cases they get stuck because someone has to prepare those texts. Now is the perfect time to do this project.

5. New content types
What do I have in mind?

How-to videos because users still have challenges with how to set up your device to work properly.
Infographics that will explain why your product is something they absolutely need, but they don't even realize it.
E-books that offer the user solutions to their problem.
Webinars to address specific topics and provide advice or answers to user questions.
Blog articles, with all the same goals mentioned in the previous bullet points.
6. Update your online profiles and information
Few companies can claim to have all their profiles organized down to the last detail. We often have so many profiles that we easily forget about them or leave them out during routine information updates. It's time to review and organize them. Here are just a few basic ones that almost every company has. Add others to this list.

Google My Business,
LinkedIn,
Facebook,
Instagram,
Twitter.
And while you're at it, make a list of all your profiles with their associated access data. Trust me, it'll come in handy.

7. Organize administrative clutter and write down work procedures
You are confident that you have all your documents, strategies, lists and instructions in a logical place and that everything in your marketing is running smoothly. You are confident that everyone knows where the documents are and how to use them. If you were to get corona today (I certainly hope not!), would people be able to continue what you started? If the answer is 100% yes, then I would like to invite you to have a coffee with me to learn more about your system.

Otherwise, you now have time to thoroughly review and update both documents and instructions as well as workflows. Believe me, it's convenient when you don't have to explain to your colleague every other week where this or that document is stored and why she needs to format the record differently to get the correct numbers.

8. Talk to customers and get feedback
What if we have to stay at home? There are a lot of tools available that allow video calls and are not complicated to use (Hangouts, Zoom, Skype). Or you can also get feedback in written form (e.g. a questionnaire in Google Forms). Most of us don’t take enough time to listen to customers and their feedback. Now is a great time to change that, because we have time and because (at least most of the time) customers also have time. Ideally, you should set up processes that can make getting feedback a habit. Don’t be afraid of it – you just have to start. People love to share their opinions, especially if they are very satisfied or very dissatisfied. In both cases, you will get useful information. If feedback is rare, this is also a sign that something needs to be done to impress them.
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fresh mobile database

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