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1. Catchy subject line
The first hurdle is convincing the customer to open the email. Use compelling and urgent language, without sounding too salesy.

Let's consider CTAs like these:

Did you forget something?
Are you still interested in [product name]?
You left [product name] in your cart!
Hi [Name], come back and visit us!
I'm friendly but not overly promotional.

2. Image of the abandoned object(s)
Remember the saying , “Show, don’t tell”? It applies when creating awesome abandoned cart emails. You want your prospects to see what they’re missing.

Including high-quality product images or videos of the item in your online shopping cart can help improve conversion rates. You are engaging your potential customer visually, which can lead to increased desire for the product in question.

If there are multiple items in your cart, you can highlight them, show just one, or show images of all of them. Make sure to include a compelling product description with the image(s).

3. Strong call to action
Here on the Hello Bar blog, we talk a lot about calls to action, and for good reason. They are one of the most critical factors influencing conversions today.

Airport Transfer to Sharm Call to Action You need to tell your readers exactly what you want them to do. You get bonus points if your CTA includes colorful or inviting language to grab the reader's attention.

Consider making your CTA mirror your subject line, as in the examples above . “Get your goods” or “Don’t miss out” work well. A/B test your CTAs to see which ones work best in your abandoned cart email.

19 Best Practices and Tips for Abandoned Cart Emails
Writing an abandoned cart email is all about psychology. You want your online shoppers to do something that makes you money, you have to think like a consumer.

What will convince your target audience to go back and america phone number list complete the checkout process? What words, phrases or images will be convincing enough to overcome all objections and questions?

These are tough questions to answer, but we’ll share our 19 abandoned cart email best practices . Use them in your ecommerce email marketing campaign to drive more conversions.

1. Make your abandoned cart emails ultra-specific
Never waste your reader's time, especially when trying to convert them into customers. Get straight to the point in your email by asking the reader to return to the checkout page.

Include a short title, an image of the product(s), a short description, and a call to action. That's all you need. If you include too much text, you'll overwhelm the reader and probably hurt your chances of converting .

2. Use eye-catching visuals in your abandoned cart emails
Visuals help the reader connect more effectively with your message. For example, you could use a stock image of a "sad" shopping cart. Make it small so it doesn't fill the page.
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