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When was the last time you laughed to tears while watching a movie or wet a few tissues because of a moving scene?

Has something similar happened to you when looking at a photo or even reading a text? You may remember an example, but it's certainly not as common as the first one. Video has this power.

The most effective brand communication strategy is one that informs, educates, entertains, makes people laugh, or touches their emotions . And video does this much better than images.

Smartphones and other mobile devices have made it possible for each of us to now have a mini TV in our pocket or purse, providing an instant view of the world, which has resulted in the time that online users spend on video content increasing sharply year after year - research reports a 100% growth each year .

Video trends
Let's take a look at some more statistics that talk about trends in the use of video content.

On a weekly basis , 78% of all online users watch video content , and around half of global web users watch videos every day.
The fact that YouTube is the second most visited website on the Google network and that its users spend as much as one billion hours watching videos every day also speaks to how popular mobile database video content has become.
Facebook has announced that it will become a video platform (without text posts) by 2021, aiming to get even closer to its 75 million users who watch more than eight billion videos per day.
And if you're wondering at this point what came first - the chicken or the egg, or social networks that started the video content trend, or users' needs for this type of content, let me answer you that the latter.

Videos are the favorite form of content for users of various social networks , and 85% want to see more video content from companies, and 75% of users would prefer video to text as a form of product education.
Most marketers believe in the impact video has on potential and existing customers, and 87% predict they will use at least one piece of video content in their strategies this year .
What about you? If you're not yet completely convinced why you should include video in your marketing mix, read on (and of course, everyone who is already diligently exploiting the potential of video is also invited to read - this will confirm that you are on the right track).

How effective is video?
If you post a video on your Facebook business profile, it will reach 135% more users organically (unpaid) than if you post a photo, and your LinkedIn video will receive three times more user responses on average than a text post.
Google will also reward you well for using video on your website, namely, the likelihood that your website will appear on the first page of search results is 53 times greater, and you can increase organic traffic to your website by as much as 41%.
Video affects the memorability of a message; compared to text, users are 95% more likely to remember the main message.
Do you have an online store?

With video on your landing page, you can increase your conversion rate by up to 80%, and you will keep users on the page for an average of 88% longer.
According to the research "Pardon the Disruption: The Impact of Video Marketing", the revenue of brands that use video content in their marketing strategy grows 49% faster than brands that do not use video.
What about B2B?

70% of B2B buyers watch at least one video between research and purchase decision.
B2B marketers can expect up to 66% more qualified leads annually with good video.
Years ago, it was believed that Tuesday morning (between 7 and 11 a.m.) was the most optimal time to send e-newsletters, and the same applies to viewing video content, which is said to receive the most views in the middle of the week.
If you also include video in your e-newsletter, you can expect a 200% to 300% higher CTR (click-through-rate).

By now you've probably gotten the feeling that video has great potential and can be an extremely effective marketing tool.
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