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At least, that's how it's supposed to work.

Many marketers try popup emails and find that those popups increase bounce rates and make your business worse. That's because they're doing it wrong.

If you know what you are doing, you can implement popup email on your website and enjoy increased conversions , better brand awareness, and a more loyal community of followers and customers.

How? Let's see.

What are Popup Emails ?
Popup emails are overlays that appear in front of your website's regular content. They can be small or large , depending on your goal, and typically have an X in the corner so website visitors can dismiss them if they aren't interested in the offer.

More specifically, popup emails are designed for email collection. Offer your audience something of value in exchange for their email addresses.

Well, we'll discuss the parts of a popup email later, but remember that every element is important. You won't get conversions if you don't target the right audience with the right offer.

Simply sending live popup emails to your website via Hello Bar won’t automatically improve your metrics. Instead, you need to find the perfect storm of elements to tempt your audience.

Email Appear Statistics and Fun Facts
Email marketing statistics are widely available.

According to one study, email popups were 74% more successful on mobile devices than on desktop. So, if you want to grow your email list quickly, you should prioritize mobile-friendly popups.

Another study analyzed over 1.1 billion pop-up displays and found that the average conversion rate increased from 3.8% in 2023 to 4.01% in 2024.

This suggests that businesses are getting better at creating eye-catching popups that convert more visitors into email subscribers. The top 10% of popup campaigns averaged an impressive 21.57% conversion rate.

Popup Subscription Rate

Image via Wisepops

The same study reveals that adding an extra step to your popups can also improve conversion rates by up to 43%. Implementing a two-step popup, where users click to claim an offer before providing their email, can significantly increase engagement and signups.

You can also like:

18 Awesome Abandoned Cart Email Tips to Increase Conversions
51 Catchy Email Subject Lines Proven to Increase Conversions
Why Email Popups Are Important For Your Business
Email popups can be a powerful tool to increase your reach. Here are six benefits of using them:

Quickly grab attention: Email popups are effective tools for grabbing a whatsapp number list user's attention. While they can be distracting if not used wisely, a well-timed popup can gently guide website visitors through the registration process.
Full customization: You can choose when and how the popup appears, whether when the page loads, when a user attempts to exit, or after a few seconds of browsing. This flexibility allows you to adapt the visibility of the popup to different situations.
Grow your email list: Popups encourage visitors to share their email addresses for your mailing list. One effective strategy is to use limited access social media pop-ups, which require users to log in with their social media accounts. These limited access pop-ups allow you to collect additional information beyond their email.
Create a Sense of Urgency: Email popups can promote limited-time offers, creating a sense of urgency that encourages users to act quickly. Offering limited-time promotions can motivate visitors to purchase before the offer expires.
Increase engagement : Strategically displaying popups at key moments in the decision-making process can entice visitors to spend more time on your site and further interact with your products or services.
Upsell and cross-sell opportunities : Popups can suggest complementary products once customers have purchased or added items to their cart. For example, if they purchase a new phone, you can display a pop-up with relevant accessories like phone cases or screen protectors. This improves their shopping experience and potentially increases your average order value.
Different types of email popups
Email popups come in many shapes and serve different purposes. Using the right popup can impact user engagement and conversion rates.
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