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Letting your CRM data get stale can hurt your business overall. If you don’t regularly use a CRM to keep your customer data up to date, you risk compromising the customer experience. This increases customer churn, which is the opposite of brand loyalty.

Keeping customer data clean and usable is a team effort. Everyone from marketing to sales to customer support has a role to play in creating a data goldmine.

Establish a Contact Status. Everyone on your team should know what your contact pipeline looks like. This way, your marketing team isn't accidentally sending messages to current customers, your sales team isn't chasing cold leads, and your support team can easily direct a former customer to a salesperson. A typical contact pipeline looks like the image below.
contact-pipeline-graph

Encourage GOOD N ote Question: As a customer, there’s nothing worse than feeling like a number instead of a name. When your sales and customer service teams leave solid notes in your CRM , it’s much easier for everyone in your company to provide a personal experience to every contact in your database.
So
, how do you promote note-taking excellence? Invest in a CRM your team loves. Clean, simple, and easy-to-use software is the best way to promote adoption across your entire team.

Leverage Tags : Tags help categorize your contacts based on their interests, actions, and more. Work with your team to establish sets of tags to add to your contacts. For example, you can use tags to segment your contacts based on the product or service they’re interested in. Then, segment and segment your customer list to offer relevant deals and incentives. It’s an easy way to increase sales and cross-sell your current customers, boosting brand loyalty.
Use Lead Scoring : Lead scores are valuable information that indicates how engaged your CRM contacts are. This is a super powerful metric that is configurable in many CRM software, meaning you can give more weight to specific contact actions or attributes. For example, you might find that contacts who fill out forms on your website are highly engaged, and their lead scores increase as a result.
Analyze your lead scoring data to find the lead scoring sweet spot where your prospects are most engaged and ready to buy. This will help you target more excited customers and improve your conversion rates . You can also use lead scoring to find your most loyal customers, allowing you to target great candidates for referrals, case studies, and reviews.

5. Make automation a priority
Brand loyalty directly equates to responsiveness. If communication falls through the cracks, customer relationships will suffer. When you’re juggling multiple accounts and trying to stay afloat, you need a solid process to keep things on track. That’s where automation comes in.

Marketing automation lets you track prospects and customers at every stage of the process and Customer Journey . Tagging, scoring leads, and nurturing campaigns will let you connect with contacts before, during , and after the sale with intelligent automation. You can be sure you're sending the right message at the right time, so your brand is at the top of their inbox and top of mind.contact-records-with-lead-scores-and-tags

You can easily track what visitors do on your website with automated tags and tag rules. Whether they visit landing pages, fill out forms, or watch videos, marketing automation lets you automatically tag and segment visitors based on their actions and interests, without having to perform repetitive daily tasks.

Your contact lead score is created through these automations. Each time a tag is triggered, a value assigned to that lead score is added, so the more engaged your contacts are, the higher the lead score associated with their record.

Nurturing campaigns come in many shapes and sizes : general retention campaigns, lead campaigns, customer loyalty campaigns, win-back campaigns , and so on. Unlike old-school drip campaigns, the nurturing campaigns we’re referring to involve many steps that go beyond simple email marketing . A well-executed retention campaign will include emails, tasks, notes, tags , and contact record updates. A nurturing campaign drives a contact down your sales funnel while keeping your sales and marketing teams in the loop.



Nurture campaigns are guaranteed to simplify your life , make your special database business run smoother and ensure your most valuable contacts and loyal customers don't go unnoticed.

6.
Providing high-quality customer service is one of the best ways to drive customer loyalty. You need to make your customers feel valued enough to become loyal to your brand. Here’s how:

Provide Timeliness : Keep your customers happy by responding promptly to their requests, questions, and issues. With multiple customers breathing down your neck for a response, this can be difficult to achieve via live chat alone.
However, you can use customer support tools like Zendesk and Intercom, which provide AI-powered chatbots that can answer multiple customer inquiries at once.

Personalize your interactions : A great way to make customers feel appreciated is to make every interaction personal. Your customer service representatives should always address customers by name.
If the customer has a complaint, try to empathize deeply before offering a solution. You can also take it a step further by contacting customers on special occasions like birthdays with personalized messages or gifts, such as print-on-demand items tailored to their preferences.

Ask for customer feedback : Since your customers are the intended recipients of your services, they are in the best position to tell you what works and what doesn't.
Always ask for feedback on a customer's experience with your brand. Give space for suggestions and complaints. And when you get feedback, implement changes based on it. Here's an example.

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