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Third-party data collection via cookies is being phased out, and it is likely that third-party data will be phased out in general. Third-party data has historically comprised a significant component of eCommerce, creating a flow of passive customer acquisition through access to a larger pool of consumer information and strategic retargeted ads.


Online retailers and businesses have been able to put more focus on customer retention instead, but with this new future ahead of us, we will have to take a much more balanced and active approach to customer acquisition and retention.

Apple’s privacy changes
Apple no longer allows data aggregators and social media platforms like Facebook and Instagram to collect data from iPhones and iPads, which make up about 60% of mobile devices used today.





Companies will only be able to access this data if customers consent to allow data collection through pop-ups and user settings changes (only about 21% of customers had consented by September 2021). As these changes occur, businesses will lose over half of the third-party data they currently have access to.

Google’s upcoming cookie changes
Google has also released a statement saying that Chrome browsers will no longer allow third-party cookies by 2022. As Google’s use of customer data transparency and privacy regulations has been called into question over the last few years, it seems to be steadily moving toward a more privacy-focused approach to data collection.




Data privacy has become a major buy telemarketing data issue for customers, too, and many people do not want their data to be available to anyone. With recent legislation, third-party data acquisition is becoming more regulated, and sites are often required to inform visitors that they use third-party cookies.
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telemarketing data

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